In addition to private label development, LLC SUNFRUIT-Trade renders the services for the juice products filling.

The Company offers to trade networks and distributors a comprehensive solution in the sphere of production and delivery of juices, nectars and drinks under private labels.

As regards retail customers and the state authorities, the Company offers them cooperation in provision with juice products for the purpose of participation in tenders.

Private Label

The Companys offer for filling of the juice products under private label includes development of the market mix components: product, price, package, formulation, design, logistics.


At the product development stage, experts of SUNFRUIT-Trade together with the customers authorized representatives answer the following questions:
  • 1. Determination of segment in which the new product will be presented, and choice of the target group.
  • 2. Choice of the product category that will correspond to the chosen segment and satisfy needs of the target group.
  • 3. Development of the product range policy.


Since each contract for Private Label production is unique, the price for the product also depends on numerous factors:
  • raw materials used;
  • package volume;
  • package type;
  • delivery type;
  • other terms of work.
  • Package

    Due to various production lines of SUNFRUIT factory, as well as great potential of the production facilities, any customers requirements to the packaging materials may be satisfied. SUNFRUIT-Trade offers the most popular package volumes: 2.0 l, 1.0 l, 0.5 l and 0.2 l.


    A vast formulation portfolio allows satisfy any needs of the customer. By adding the unique ingredients, exclusive tastes of the juice products may be obtained in the shortest possible time.


    Experts of SUNFRUIT-Trade render design services in the following directions:
  • creation of the customers label;
  • development of design within the corporate style of the distribution network (based on the network brand book;
  • use of the manufacturers design;
  • development of POS materials, design layouts for outdoor advertising and other promotional attributes (posters, placards, shelf talkers, price tags.
  • Logistics

    Due to an advantageous location of the production facilities, the products may be quickly delivered to any place in the RF. The products are delivered by road and by train. Availability of warehouse space allows maintain the stock of finished products and deliver it to the customer in time.


    SUNFRUIT-Trade renders marketing services in the following directions:
  • development of the product positioning strategy based on the market research and competitive environment analysis;
  • development of the product line;
  • consulting in product promotion, change of the market situation;
  • informing on the new nonalcoholic products on the market, provision of data on the international experience in PL project implementation.
  • Competitive advantages of SUNFRUIT-Trade in terms of production and delivery of juice products under PL:

  • financial stability;
  • flexibility and ability to respond to orders quickly;
  • ability to implement PL projects in strict compliance with the plan and contract;
  • high standards of production, stable quality of the products;
  • efficient logistics and warehouses;
  • wide connections with suppliers of raw materials and supplies;
  • openness and ability to exchange information quickly.
  • If you are interested in our offer, you may download the request for PL and presentation of the private label in the section Press Kit. Upon receipt of your request for PL, we will make calculation of the offer and invite you to tasting of the juice products.

    SUNFRUIT-Trade also produces and delivers products for participation in tenders. Terms of the offer are as follows:

  • Full compliance of the products with requirements of the regulatory documents: Federal Law of 27.10.2008 No. 178-FZ Technical Regulations on Juice Products Made of Fruit and Vegetables, GOST standards of Russia.
  • The minimal production volume makes up approximately 19 thousand liters of one taste products.
  • Production and shipping of the products take place within two weeks after the contracts is signed by the both parties.
  • Exterior appearance of the finished product: white package without cap, the product type is indicated on the sticker.
  • If you have any questions regarding production and delivery of juices, nectars and drinks under private labels, as well as regarding bids for tenders, please contact us by phone (342) 218-12-88 (ext. 4126) or E-mail indicating in the letter subject Request for PL or Request for Products Meant for Participation in Tenders.